Finding Opportunity in Uncertainty: How Ali Gowin Built a Celebrity Social Media Agency

Taylor and Stephen talk with Ali Gowin, founder of Halcyon House, who provides social media strategy and content creation for high-profile clients. Ali shares her compelling entrepreneurial journey, detailing her transition from corporate roles in the construction industry to navigating the dynamic world of celebrity social media management after facing unexpected layoffs.  

This conversation offers valuable insights for aspiring entrepreneurs and anyone navigating career transitions, highlighting the power of resilience and finding opportunity in setbacks. Ali discusses the importance of self-exploration, the practicalities of building a business based on word-of-mouth, and her unique role in helping talent shape their narratives online.  

We cover:

• Her background with entrepreneurial parents and early creative pursuits in dance.  
• Experiences in corporate America and the feeling of creative unfulfillment.  
• How getting laid off became a catalyst for change.  
• The process of founding Halcyon House, initially through contract work.  
• Her niche in working with celebrity talent, managing their personal social media presence, and the strategy involved.  
• Insights into the entertainment industry and the role social media plays in talent visibility and securing work.  
• The importance of aligning with clients’ values.  
• Advice for creatives/entrepreneurs on social media.  
• Strategies for overcoming entrepreneurial challenges.

Connect with Ali:

• LinkedIn